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NEMT Google Ads Case Study: 75 Phone Call Leads at $11.21 Per Lead
Background: The Core Challenge
A local Non-Emergency Medical Transportation (NEMT) provider wanted to generate more private-pay phone call leads without increasing its Google Ads spend.
The existing campaigns were not optimized around lead quality, resulting in higher acquisition costs and inconsistent booking opportunities. Pasted markdown
The business needed to get more value from its existing advertising budget rather than simply spend more.
That meant reducing irrelevant traffic, reaching people with stronger private-pay intent, and focusing the campaign on phone calls from people actively searching for NEMT services.
Strategic Execution: What I Changed
I optimized the Google Ads strategy for the NEMT company around high-intent searches and phone call generation.
My work included:
- ✓Targeting high-intent private-pay NEMT keywords
- ✓Adding negative keywords to block irrelevant searches
- ✓Creating call-focused ads
- ✓Organizing campaigns by service and location
- ✓Refining bidding based on campaign performance
- ✓Improving conversion tracking
- ✓Continuously monitoring and optimizing the account
The focus was on making the existing budget work more efficiently by directing spend toward searches that better matched the company’s private-pay services. Pasted markdown
Documented Campaign Results
Over the 30-day reporting period, the campaign generated measurable phone call activity while keeping the reported cost per lead low.
Google Ads performance showing 75 phone call leads from $840 in ad spend at an $11.21 cost per lead.
The campaign generated 271 clicks and 75 phone call leads from $840 in total ad spend, with a reported cost per lead of $11.21. Pasted markdown
These results represent tracked phone call leads. They should not be interpreted as 75 confirmed booked rides or a specific amount of revenue.
Business Impact & Key Takeaways
The campaign created more opportunities for people actively searching for NEMT services to contact the business directly while keeping advertising spend within the existing budget.
For this project, the acquisition journey was:
High-Intent NEMT Search → Google Ad → Phone Call Lead → Potential Private-Pay Booking
This NEMT Google Ads case study shows how tighter keyword targeting, negative keywords, call-focused ads, campaign structure, conversion tracking, and ongoing optimization can help turn an existing advertising budget into measurable NEMT phone call opportunities.
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Sheak Sajib Uddin
NEMT & Pediatric Marketing ConsultantShare This Case Study
- 100% On-Time Delivery
- Florida & Nationwide USA
- Verified Private-Pay ROI