Before optimization, the client’s Google Ads campaigns were inefficient and lacked focus:
Conversions: 15 (in one month)
Cost per Acquisition (CPA): $36.21
Ad Spend: $543
Issues Identified: No clear campaign structure, weak targeting, no call-focused ads, and limited tracking.
This meant the business was wasting budget while struggling to get consistent calls during urgent customer needs.
I rebuilt the campaigns from scratch with a conversion-focused strategy:
High-Intent Keywords –
Targeted urgent search terms like 24/7 towing near me and emergency roadside assistance [city].
Compelling Ad Copy & Extensions –
Wrote ads that emphasized urgency, reliability, and trust, paired with strong CTAs such as “Call Now for Immediate Assistance.”
Conversion Tracking & Smart Bidding –
Implemented call tracking and optimized bids daily to maximize ROI.
Smart Campaign Structure –
Segmented campaigns by service type (towing, roadside assistance, jump starts, lockouts) and by local area for maximum relevance.
Month 1 After Optimization → 47 conversions | CPA: $15.53 | Spend: $730
Month 2 After Optimization → 78 conversions | CPA: $12 | Spend: $936
In just 60 days, the towing business scaled from 15 → 78 conversions (5X increase) while reducing CPA from $36 → $12 (67% lower). They now enjoy a steady flow of profitable phone calls and can respond to local customers exactly when they need help.
This case study shows how smart Google Ads management transforms towing businesses. With the right keyword targeting, campaign structure, and daily optimization, ad spend turns into predictable, high-quality leads that fuel long-term growth.