Client Background

A Tampa, Florida based Home Care business reached out to me to improve their Google Ads performance. Despite offering reliable services, they struggled with low lead volume, high costs, and wasted ad spend that wasn’t generating consistent calls.

The Challenge

Before optimization, their campaigns were broad and poorly structured:

Only 12 conversions in one month

CPA (Cost per Acquisition): $40.44

Weak targeting, no clear call-focused ads, and little tracking data

Ad Spend: $485

My Strategy

To turn their ads into a conversion-focused system, I rebuilt campaigns from the ground up:

Smart Structure –

Organized campaigns by service type and location to improve relevance

High-Intent Keywords –

Focused on searches like home care service in [city]

Compelling Ad Copy & Extensions –

Added urgency, affordability, and strong CTAs to encourage immediate calls

Call Tracking & Smart Bidding –

Implemented tracking for every lead and optimized bids daily for ROI

The Results

Month 1 After Optimization → 63 conversions | CPA: $15 | Spend: $945

Month 2 After Optimization → 75 conversions | CPA: $11.21 | Spend: $840

Impact

Within 60 days, conversions increased from 12 → 75 (6X growth) while CPA dropped from $40 → $11 (72% lower). The client now enjoys a steady flow of qualified calls and predictable lead generation.

Key Takeaway

This case study shows how data-driven Google Ads management can transform junk removal businesses. By targeting the right keywords, structuring campaigns smartly, and tracking every conversion, you can lower costs, boost leads, and scale consistently.

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