Because this was a brand-new business, there was no data to rely on — no keywords, no conversion history, and no prior performance benchmarks. The biggest challenge was to build a campaign system from scratch that could quickly attract paying customers while avoiding wasted budget.
To solve this, I designed a conversion-focused campaign from day one:
High-Intent Keywords –
Focused on buyer-ready searches like NEMT medical transportation near me and wheelchair service.
Compelling Ad Copy & Extensions –
Crafted ad copy that emphasized professionalism, affordability, and urgency with strong CTAs like “Book Today for a Spotless Shine.”
Conversion Tracking & Smart Bidding –
Implemented call tracking and optimized bids daily to ensure profitable lead generation.
Smart Campaign Structure –
Segmented campaigns by service type (detailing, coating, interior cleaning) and location for maximum relevance.
Conversions: 31 new client leads
CPA: $23.14
Ad Spend: $717
In just 30 days, the NEMT business went from zero visibility to consistently booking profitable, high-quality calls and appointments. They established a strong local presence and had a scalable system to keep generating clients.
This case study shows that even with no prior advertising history, a properly structured Google Ads campaign can quickly transform a new auto detailing business into a steady lead-generating machine.
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