The business’s SEO performance showed:
11.3K clicks
1.14M impressions
CTR: 1%
Average Position: 27.3
These numbers revealed a clear issue: while they had visibility, they were stuck on page 3+ of Google, meaning traffic wasn’t turning into paying customers.
To change this, I executed a full SEO and AI Engine Optimization (AEO) strategy:
Keyword & Page Optimization –
Restructured service pages around high-intent local terms like “wheelchair transportation near me.”
Meta Improvements –
Enhanced titles, descriptions, and headers to boost CTR.
Content + AEO –
Published location-based blogs, FAQs, and added schema markup to capture voice searches and AI overviews.
Authority Building –
Secured local backlinks and citations to increase trust and visibility.
Technical SEO –
Improved site speed, fixed indexing issues, and optimized for mobile.
Before: 11.3K clicks | 1.14M impressions | CTR 1% | Avg. Pos. 27.3
After: 77.6K clicks | 6.49M impressions | CTR 1.2% | Avg. Pos. 29
That’s a 6.8X increase in clicks and 5.7X growth in impressions, driving significantly more qualified visitors.
The NEMT business now receives consistent bookings directly from search, dominates local results, and no longer depends only on referrals or paid ads.
This case study proves that with a targeted SEO + AEO strategy, even a small local auto detailing service can grow into a market leader with sustainable, organic lead generation.
Add a Comment