A home care company in the florida was offering dependable services but struggled to generate leads organically. With weak keyword rankings, low visibility, and no strong online authority, their website wasn’t bringing in calls or service bookings.
The Challenge
The business had minimal digital presence and wasn’t ranking for high-intent keywords. This meant that when people searched for urgent services like NEMT transportation near me or a 24/7 caregiver, competitors dominated the results. Without fixing SEO, they were stuck relying on referrals and paid ads.
My SEO + AEO Strategy
To fix this, I implemented a complete SEO & AI Engine Optimization (AEO) system:
Keyword Optimization –
Rebuilt service pages around local intent terms like towing near me and emergency car towing [city].
On-Page Enhancements –
Improved meta titles, descriptions, and headers for stronger CTR.
Content + AEO –
Developed location-based blogs, FAQs, and schema markup to capture voice searches & AI overviews.
Authority Building –
Built local backlinks & citations to strengthen domain trust.
Technical SEO –
Boosted site speed, fixed indexing issues, and enhanced mobile experience.
The Results
Clicks: 79.6K
Impressions: 10.6M
CTR: 0.7%
Avg. Position: 21.7
Impact
The towing business now receives consistent service calls directly from organic search, ranks for thousands of local keyword variations, and enjoys sustainable growth without depending solely on paid ads.
Key Takeaway
With a data-driven SEO + AEO approach, even urgent-service businesses like towing can build long-term visibility, capture high-intent traffic, and convert searches into steady, qualified leads.
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